Building a business is recursive.
There's no given problem to solve. No given customer. No given salary. You invent it all at once, and nobody pays you until you do. This is the daily pep-talk for that life.
Quote of the Day
We are what we repeatedly do. Excellence, then, is not an act, but a habit.
The misattribution is famous. The point still lands: "writes daily" beats "writing a book this year" every time.
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Latest Essays
Built is not the same as shipped
The thing working on your machine is not yet a thing in the world, and the gap between the two is where most work quietly dies.
The silence that looks like progress
Not every failure announces itself. The quiet ones are the ones you almost ship.
Invisible is how you know it worked
Some of the best work you do produces nothing anyone can see.
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