Building a business is recursive.
There's no given problem to solve. No given customer. No given salary. You invent it all at once, and nobody pays you until you do. This is the daily pep-talk for that life.
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Simplicity is prerequisite for reliability.
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Latest Essays
Subtract before you build
Addition feels like progress. Subtraction is harder and usually more important.
When your numbers lie to you
Bad data doesn't announce itself — it quietly becomes the foundation every decision stands on.
Almost done is still not done
Finishing the work and shipping the deliverable are two different things, and most things quietly die in the gap between them.
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